SM City Baliwag unfolds the holiday this October with the unveiling of its iconic Christmas centerpiece. The lighting ceremony was spearheaded by SM Supermalls Regional Operations Head-Assistant Vice President for North 6 and 7 Mall Operations Ana Datu (left) together with Office of the Governor representative Rosemarie Magat (right) and Office of the Vice Governor representative Justine Bernardo (center).

SM Bulacan malls celebrate the most wonderful time of the year with the grand unveiling of their captivating Christmas centerpieces, officially ushering in the holiday season in the province.

Mallgoers are treated to a classic festive journey as SM Bulacan malls transform their atriums into a majestic Christmas attraction, embellished with the iconic Holiday Grand Red Ribbon, symbolizing joy, unity, and the true spirit of the Yuletide season.

A towering 30-ft Christmas tree highlights SM City Baliwag’s magical Christmas centerpiece. With the theme ‘Holiday Tale,’ the whimsical attraction will delight shoppers of all ages.

With the theme ‘Holiday Tale,’ SM City Baliwag reveals a mystical Christmas centerpiece that exudes whimsical wonders. Built with a marvelous 30-ft Christmas tree, the attraction is surrounded by gnomes, reindeer, gift boxes, and magical candles. 

Meanwhile, SM City Marilao unwraps a 36-ft Christmas tree inspired by the ‘Holiday Symphony.’ Showcasing an enchanted forest of stylized rotating Christmas trees, the centerpiece shines bright with a modern sparkle—glistering lights and classic ornaments ascend in graceful harmony, together with the hanging trees with branches dressed in shimmering ornaments and cascading curtain lights.

Magical performers, along with Santa Claus, make a joyful appearance at the recent lighting ceremony of the ‘Holiday Tale’ Christmas centerpiece in SM City Baliwag.

SM Center Pulilan, on the other hand, unveils the ‘Wrapped Christmas Wonders.’ This year’s theme captures the concept of holiday festivities and gift-giving, highlighted by a classic 30-ft Christmas tree. Shoppers will feel every inch of the Yuletide season as the centerpiece showcases marvelous stacks of giant gift boxes, mini trees, and reindeer.

In line with the launch of the holiday centerpiece, SM malls in Marilao and Baliwag introduce the SM Besties of Joy. For every two pieces of bear purchased, one will be given to a community charity, spreading warmth and comfort this holiday season.

SM is making the holidays extra meaningful as the malls celebrate “100 Days of Kindness”—a nationwide campaign that brings cheer, joy, and generosity to millions of Filipinos.

Until December 25, SM will feature daily videos on its digital platforms featuring touching and inspiring acts of kindness through the “100 Days of Kindness” campaign, where shoppers may experience random acts of kindness such as surprise treats, warm greetings, and delightful gifts.

The coming days will be merrier as SM Bulacan malls celebrate Christmas in full swing with festivities, Christmas markets, and entertainment the malls have in store all throughout the holiday season.

For updates, visit the official Facebook pages of SM City Marilao, SM Center Pulilan, and SM City Baliwag. — PR

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