SM City Baliwag unfolds holiday this October with the lighting of its iconic Christmas centerpiece, the Glistening Christmas Park. A holiday attraction for the whole family, Baliwag City Administrator Eric Tagle (2nd from right) spearheaded the lighting of the Christmas centerpiece. Joining honors are SM City Baliwag Assistant Mall Manager Eugene Martin (2nd from left) and Regional CRS Manager Ronald Pulumbarit (right). – PR

A festive season awaits Bulekenyos as SM Bulacan malls proudly present a magical journey with the respective unveiling of SM City Marilao and SM City Baliwag’s captivating Christmas centerpieces, the newest holiday attractions in the province.

Mallgoers are treated to a delightful holiday celebration as SM City Marilao transforms its 3,229-square-foot mall atrium into Santa’s giant Jingle Bell Jog. This brings together the festive spirit of Christmas with the concept of Santa engaging in a merry workout adventure.

Located at SM City Marilao’s Ground Level, Main Mall Atrium, the centerpiece is highlighted by a towering 30-foot tree where shoppers will experience the festive spirit when they enter a captivating toy factory embellished with stars.

Children enjoy the Yuletide season at SM City Baliwag’s Glistening Christmas Park. — PR

Lively Santas engage in joyful activities, elevating their seasonal glee to new heights.

“The symbolic lighting of our Christmas centerpieces is our way of thanking shoppers and partners for being one with the SM Supermalls community and making us their home all throughout the year,” shares Assistant Vice President for Mall Operations Ana Datu.

Meanwhile, SM City Baliwag unveils the Glistening Christmas Park. The grand centerpiece brings glittering wonders, highlighted by a 30-foot Christmas tree embellished with sparkling lights and golden Christmas balls. Shining reindeer also adorn the attraction, giving pure delight to everyone this holiday season.

It is indeed the most wonderful time of the year as mallgoers, guests, and performers gathered for a night of dance, music, and the marvelous unveiling of SM Baliwag’s Christmas centerpiece. — PR

In line with the launch of the holiday centerpieces, SM’s annual tradition of the Bears of Joy to keep and collect also begins at SM Bulacan malls. For every two pieces of bear purchased, one will be given to a community charity. Thisyear, Bears of Joy will be donated to chosen beneficiaries in Bulacan on Christmas. 

Experience your #HappiestChristmasAtSM, where SM Supermalls aims to offer a joyful world of the longest, brightest, and happiest holiday celebration for everyone. The coming days will be merrier as SM malls in Marilao, Baliwag, and Pulilan celebrate Christmas in full swing with festivities, Christmas markets, and entertainment the malls have in store all throughout the holiday season.

For updates, visit or follow SM Supermalls on Facebook, Twitter, and Instagram at @smsupermalls. – PR